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Identity

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A logo is the central element of a corporate identity—the visual fingerprint of your brand. It defines the public face of your company, product and service. To develop a logo and corporate identity, first I do research. I will interview you on your company focus, research your competitors, evaluate the approach and develop the icon or type treatment based on this information, plus my vast experience. During my work, I like to discuss options with you, based on your level of engagement. Over the years I have developed marks for a wide range of companies and services from software and...

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Integration

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Your image should integrate across all visual media, as well as work with your long term strategy. When designing a logo, I consider how I will be using it in printed and digital media. A good design should look timeless. No one should be able to look at your logo and identify the month and year it was designed just because of a trend-of-the-month typeface or Photoshop treatment.

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Implementation

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All of your communication materials should “speak with one voice.” I build your communications materials across media to maximize your effectiveness. I design corporate identity systems so that you and people who work for you can fully implement your identity. In addition, I design brochures, websites, b2b ads, publications, packaging and environmental as well as integrating design for your social media...

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