Identity

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Identity—Thumbprint for your brandA logo is the central element of a corporate identity—the visual fingerprint of your brand.

It defines the public face of your company, product and service.

To develop a logo and corporate identity, first I do research. I will interview you on your company focus, research your competitors, evaluate the approach and develop the icon or type treatment based on this information, plus my vast experience. During my work, I like to discuss options with you, based on your level of engagement.

Over the years I have developed marks for a wide range of companies and services from software and technology, healthcare, education, art supply and manufacturing companies.

One of the aspects I love most about my job is learning about yours.