Michelle French Design Identity | Integration | Implementation

Michelle French Design
Hope Flies, Catch the Cure 2012

Hope Flies is the signature event of the Foundation for Mitochondrial Medicine, an Atlanta, GA based non-profit that funds research into treatment and cure for mitochondrial disease.

Cover for the 2012 Hope Flies, Catch the Cure invitation.

Cover for the 2012 Hope Flies, Catch the Cure invitation.

In 2012 the Hope Flies Catch the Cure event found a new home at the Mason Murer art gallery. I adapted Matisse’s Fall of Icharus as the inspiration for the cover of the invitation, the ads, the announcements, posters and program. I also designed the event graphics, banners, signage and table tents, as well as consulting on event media.

Fireflies are used as both the FMM logo and in the Hope Flies event logos to represent the waxing and waning of energy as the cellular mitochondria disfunction.

 

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