After a few years of work, rewrites, obsession, art direction via Skype and heavily notated PDFs, Edward Daniel’s Essence, the Beginner’s Guide to Veganism is published.
Below are spreads from the book including poetry, recipes, and Edward Daniel’s journey from solicitor to vegan lifestyle advocate.
St Mary’s Church in Islington, London, UK has been the center of the community for centuries.
For Edward Daniel’s first EthiVegan event, he did what great performers do—opened out of town. He provided the nibbles for a gallery opening at Patch in Porto, Portugal.
I designed posters, postcards, web/social media banners, etc., and managed to produce aprons and carrier bags with the EthiVegan logo. Edward’s biggest surprise was meeting a fan of his blog.
Pecans on Peachtree is the primary fundraising activity of the Shepherd Spinal Center Auxiliary. This year I designed the new logo and corporate stationery, ads, catalog, art directed the web re-design and supplied graphics for web and social media.
Above is an ad insert that ran in the Atlanta Business Chronicle.
I designed package labels and suggested a magnet for the tins so that the customer or gift recipient would have ordering information and reminders to keep. In addition I designed hang tags for the bagged nuts.
The hospital entrances, common spaces, cafeteria, coffee station and information desk all had suitable signs ranging from the size of the elevator enclosure to desktop easels.
Corporate identity designed for Minute Molding, a product that snapped onto existing door and window frames to create a custom look.
The initial design for packaging incorporated a die cut on each side, allowing the customer to check fitting before opening the package. It would have worked well for re-shelving merchandise for returns.
Bowing to pressure from the Big Box, we presented a clamshell design with clear illustrations for installation.
This set of icons was designed to designate the different faces of the product.
Shipping boxes created large billboard effects when stacked on palates for shipping.
Sadly, this was not instituted for final packaging, but I am proud of these graphics and the suggested innovations in packaging. If you see it on the shelf, buy it (I am invested) but be sure to send an email to Home Depot as to how much less attractive the graphics are.