Profile

Over 20 years of experience in visual communication and marketing design as an art director, graphic designer and illustrator.

Social Media expertise. Completed massive research project on marketing and practical applications of social media for MA Graphic Design at London College of Communication. Have completed applied projects including Facebook and Twitter, and adapting wordpress for integrated social media, in addition to traditional web.

Developed from concept to completion marketing and corporate communications materials including: brochures, corporate identity, package design, catalogs, product sheets, publications advertising, annual reports, web site design and development, corporate videos, trade show environments, and corporate presentations.

Constructed teams and managed other independent contractors as needed for design, illustration, copywriting, photography, video production, and specialized computer applications.

Specialized in taking complex information and presenting it in a pleasing and understandable vehicle. Expert at matching my client’s needs—whether it was creating an original brand icon, or fitting pieces into an established aesthetic. Able to completely integrate design into clients’ businesses, to contribute to marketing strategy, light copy-editing and implementation of an integrated approach to marketing materials.

Past and Current Clients
JWT: London—designed ads for HSBC Global Business.

Atlanta—various design projects, digital and traditional, on as needed basis.

Interface: (major carpet and textile manufacture, recognized for design, both products and communication) Design and execution of microsite, html email. Design and production of brochures, posters, promotional materials for trade shows.

Emory University: 10 year relationship with various divisions within the University, including the Winship Cancer Institute, Goizueta School of Business, and Rollins School of Public Health. Designed magazines, fundraising campaigns, posters, newsletters, brochures, books, event identities and promotions. Also contributed illustration and photography.

Smith Communications: developed benefits packages including pocket folders, brochures, posters, handbooks, newsletters and an online virtual trade show for this firm that specialised in corporate benefits communication.

Sater Creative: Design and production of CRS reports, publications and training materials for companies such as Coca-Cola Enterprises, Vervago, Delta.
maurgood: designed corporate sustainability materials.

Chattahoochee Pencil Company: Initial market research, designed logo, website, packaging, labels, POP, posters, trade show booth, successful initial marketing and advertising campaign.

JFM Enterprises: Catalogues and business-to-business advertising for the core picture framing business, corporate ID and advertising for establishing the Pointe of View decorative products division.

Georgians for Passenger Rail: Design of corporate ID, brochure and look-and-feel for website.

Technical Skills

Extensive Macintosh experience, with expertise in: Adobe Creative Suite: InDesign, Photoshop, Illustrator, DreamWeaver (html, CSS), Flash, Adobe Acrobat, Quark Xpress, Microsoft Office (Word, Powerpoint, Excel), WordPress (html, php), iWork (Pages, Keynote, Numbers).

Soft Skills

Comfortable and proficient in front of clients and in pitches. Excellent time management and tracking, as well as management of other professionals and vendor relations. Budget conscious. Plans production into projects for execution. Plays well with others. Not the first one to the pub, but probably one of the last ones there. Can you tell that I am bored with writing CVs?

Education

MA Graphic Design, London College of Communications, University of the Arts London, December 2009

BFA Degree in Visual Communications from Auburn University, Auburn, AL.

Parsons School of Design, New York City, Summer Program, Intensive study in communication design.

Yeah, I'm overeducated, but that can really work to your advantage. Do you have any idea how many sharp designers I finished my Masters with? And how valuable that could be to you when we need a particular skill?

Recent Awards

2006 PIAG Certificate of Excellence for Holiday card for Winship Cancer Center.
PIAG Best of Category for Winship Report, the publication for the Winship Cancer Institute.

2007 Quoted in Stop Being Sheep, IV, published by Under Consideration, a web site devoted to graphic design dialog.

Professional Affiliations

2004-2007 Atlanta Women’s Alliance, Board of Directors, Marketing Chair.

2001-2006 Association of Women in Communications, (AWC) Atlanta Chapter. President, 2004-05.

1989-2008 Atlanta Chapter, American Institute of Graphic Arts (AIGA) 1993 to 1996 Board of Directors, PR Chair, and Publications Chair. Active in professional development efforts.

2000-2007 Company of Friends, Fast Company Magazine’s Readers Network, Atlanta Coordinator.

Are you bored yet? I've done a lot of interesting work, but the CV is just not the greatest vehicle for presenting it. Especially since I have to work so hard to squelch my natural effervescence.

I can supply a chronological CV. It goes on and on and on and on, too.

This is the bottom line—I am a damn good designer and working on your projects—would be the greatest.